Redefining consumption
Marketing Professor Markus Giesler of ¿ì²¥ÊÓÆµâ€™s Schulich School of Business analyzes how technologies like artificial intelligence (AI) influence consumer behaviour and buying choices, and what it means for free will, whether purchasing a shiny new pair of shoes or the next vacation destination. His work has been published in top-tier academic journals and media […]
