{"id":229,"date":"2020-07-03T10:51:33","date_gmt":"2020-07-03T14:51:33","guid":{"rendered":"https:\/\/www.yorku.ca\/branddevtoolbox\/?page_id=229"},"modified":"2025-02-11T16:23:36","modified_gmt":"2025-02-11T21:23:36","slug":"logos","status":"publish","type":"page","link":"https:\/\/www.yorku.ca\/brand\/using-the-brand\/logos\/","title":{"rendered":"Logos"},"content":{"rendered":"\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\">Why is the logo important?<\/h2>\n\n\n\n<p>As an international teaching and research university, the 快播视频 logo is recognized around the world. Throughout all touch points, our logo represents our brand and signals our collective desire to create positive change.&nbsp;&nbsp;<\/p>\n\n\n\n<p>York logos are available to all academic and administrative units. According to our brand stewardship policy permission is required by all alumni, students, and outside organizations to use the logo. Usage of York logos have guidelines that must be followed to protect the brand identity.&nbsp; See below for all of the rules surrounding the usage of the York logo and its variations.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading has-medium-font-size\">Jump to:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#logos\">York Logos<\/a><\/li>\n\n\n\n<li><a href=\"#sub-brand\">Sub-Brand Logos<\/a><\/li>\n\n\n\n<li><a href=\"#faculty\">Faculty Logos<\/a><\/li>\n\n\n\n<li><a href=\"#internal\">Division\/Unit\/Initiative Expressions<\/a><\/li>\n\n\n\n<li><a href=\"#external\">Partnership\/Sponsorship Expressions<\/a><\/li>\n\n\n\n<li><a href=\"#download\">Download Logos <\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"logos\">York Logos<\/h2>\n\n\n\n<p>As a leading university 快播视频 has a logo that is recognized around the world. Throughout all our touch points, our logo represents our brand and signals our collective desire to create positive&nbsp;change.<\/p>\n\n\n\n<p><strong>The York logo is composed of two parts: the typographic signature and the 快播视频 square. They&nbsp;must always be used together and should not be altered in any&nbsp;way.<\/strong><\/p>\n\n\n<style>.kt-accordion-id229_54a8d9-a2 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id229_54a8d9-a2 .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id229_54a8d9-a2 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 767px){.kt-accordion-id229_54a8d9-a2 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id229_54a8d9-a2 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id229_54a8d9-a2 kt-accordion-has-14-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane229_1be9fc-56\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Primary and Digital Logos<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns card-deck aspect-ratio is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column card rounded-0 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full mb-0\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"269\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_1.png\" alt=\"York Primary Logo\" class=\"wp-image-8036\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_1.png 538w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_1-300x150.png 300w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group card-body\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"card-title font-weight-bold\"><strong>Primary Logo<\/strong><\/p>\n\n\n\n<p>The primary logo is composed of two parts: the typographic signature and the 快播视频 square.&nbsp;<\/p>\n\n\n\n<p>They must always be used together and should not be altered in any way. This is for print and large-scale pieces. The logo must be produced at a legible size. <\/p>\n\n\n\n<p><strong>NOTE: always use this version of the logo for International representation or sponsorship purposes.<\/strong>&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column card rounded-0 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"269\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_2.png\" alt=\"York Digital Logo\" class=\"wp-image-8037\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_2.png 538w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_2-300x150.png 300w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group card-body\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"card-title font-weight-bold\"><strong>Digital Logo<\/strong><\/p>\n\n\n\n<p class=\"card-text\">A&nbsp; simplified variation of our primary logo and designed to ensure optimum legibility and reproduction in digital media. This version should be used for any media where it will be rendered in pixels. This may also be used in small spaces where legibility is a concern.&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane229_1a731a-1e\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Vertical Logo &amp; Alternate<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns card-deck aspect-ratio is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column card rounded-0 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full mb-0\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"269\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_3.png\" alt=\"York vertical version alternate logos\" class=\"wp-image-8038\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_3.png 538w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_3-300x150.png 300w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group card-body\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"card-title font-weight-bold\"><strong>Vertical version alternate (primary and digital)<\/strong><\/p>\n\n\n\n<p class=\"card-text\">To be used only when there is not adequate space for the horizontal logo.&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column card rounded-0 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full mb-0\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"269\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_4.png\" alt=\"Digital favicon logo\" class=\"wp-image-8039\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_4.png 538w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_4-300x150.png 300w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group card-body\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"card-title font-weight-bold\"><strong>Digital favicon logo <\/strong><\/p>\n\n\n\n<p>The digital favicon logo is limited use only and requires approval. It is used primarily for website&nbsp;tabs\/bookmarks or as a decorative\/functional component to interior campus spaces.&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane229_a741fd-d3\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">快播视频 Crest<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p>The 快播视频 crest is the most formal expression of our brand and should only be used in official, scholarly and ceremonial applications. The crest should not be altered in any way.\u00a0Please contact University Brand &amp; Marketing if you wish to use the crest: <a href=\"mailto:cpabrandmar@yorku.ca\" target=\"_blank\" rel=\"noreferrer noopener\">cpabrandmar@yorku.ca<\/a>.\u00a0<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"245\" height=\"371\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/06\/crest.png\" alt=\"York Crest\" class=\"wp-image-7002\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/06\/crest.png 245w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/06\/crest-198x300.png 198w\" sizes=\"auto, (max-width: 245px) 100vw, 245px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane229_db8cbe-4b\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"> York Logo Placement&nbsp; <\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>For consistency across all communications, the preferred placement for the 快播视频 logo is the&nbsp;bottom-right corner. This rule applies to the primary, sub-brand and Faculty logos. The sub-brand and Faculty lock-ups are designed with a flush-right typographic setting to always work better on the right-hand side of your design.&nbsp;In instances where it is illegible on a photograph or background, or to create a more pleasing&nbsp;layout, the 快播视频 logo may be placed in one of the other corners of your document or media file.&nbsp;For example, the logo works better in the top left for e-communications.&nbsp;The logo should never be centred in your design. Please note these are not the full rules regarding logo placement.&nbsp; <strong><a href=\"https:\/\/www.yorku.ca\/brand\/using-the-brand\/design-system\/#window\">See section Window of Positive Change<\/a>.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"614\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_5.png\" alt=\"Image of red window with placement of logo.\" class=\"wp-image-8040\" style=\"width:205px;height:242px\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_5.png 518w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_5-253x300.png 253w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-9 kt-pane229_53493b-fb\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Primary Colour Variations<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A reverse version of our logo has been created, to make it easier to use in a variety of applications.&nbsp;<\/p>\n\n\n\n<p>For example, it can be used on a solid York Red background or full-colour photograph where it&nbsp;will be clearly legible.&nbsp;<\/p>\n\n\n\n<p>Our York Red (PMS 186; Hex E31837) plays a critical part in helping our stakeholders, peers and&nbsp;prospects recognize the brand in the marketplace.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_6-1024x532.png\" alt=\"York primary logo colour variations \" class=\"wp-image-8041\" style=\"width:1068px;height:555px\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_6-1024x532.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_6-300x156.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_6.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-10 kt-pane229_5e6de1-aa\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Digital Colour Variations<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>A digital version of the logo has been created to maximize legibility on screens and in media where&nbsp;the logo will be rendered in pixels. To maintain the strength and clarity of the logo, choose the option most appropriate for the corresponding background colour or image.&nbsp;<\/p>\n\n\n\n<p>The reverse logo should only be used on solid backgrounds or on photographs where it will be clearly legible.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_7-1024x532.png\" alt=\"York secondary logo colour variations\" class=\"wp-image-8031\" style=\"width:1069px;height:556px\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_7-1024x532.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_7-300x156.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_7.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-11 kt-pane229_df644e-a2\" id=\"fullcolour\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Full Colour Logos<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<p>The full colour logo may be used on white backgrounds, light-coloured backgrounds and&nbsp;the full colour logo may be used on white backgrounds, light-coloured backgrounds and&nbsp;photographs with clean space where it will be clearly legible.&nbsp;Do not change the opacity of the logo or use on dark or \"busy\" imagery.<\/p>\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_8-1024x532.png\" alt=\"Do's and Do not's for logo usage on coloured backgrounds.\" class=\"wp-image-8032\" style=\"width:1070px;height:556px\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_8-1024x532.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_8-300x156.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_8.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-12 kt-pane229_29ea54-4f\" id=\"reverselogos\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Reverse Logos<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<p>The reverse logo may be used on photographs where it will be clearly legible. It may also be&nbsp;used on certain solid backgrounds, like York Red and the darker hues of our primary and secondary palettes. It may be knocked out of Faculty accent colours only if legible. Remember, the logo must have enough contrast between the foreground and background to comply with Accessibility for Ontarians with Disabilities Act (AODA) standards. &nbsp;<\/p>\n\n\n<p>For AODA guidelines, please refer to the Accessibility Hub at <a href=\"https:\/\/www.yorku.ca\/accessibilityhub\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.yorku.ca\/accessibilityhub\/<\/a>.&nbsp;<\/p>\n\n\n<p> Do not change the opacity of the logo or use on dark or \"busy\" imagery. <\/p>\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_9-1024x532.png\" alt=\"Do's and do not's for reverse logo usage on coloured backgrounds.\" class=\"wp-image-8042\" style=\"width:1069px;height:555px\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_9-1024x532.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_9-300x156.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_9.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-8 kt-pane229_edafc5-58\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Sizing and Spacing<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Using the logo correctly supports brand recognition, and maintains its legibility&nbsp;and impact.&nbsp;<\/p>\n\n\n\n<p>The logo is protected by an invisible safety zone where no graphic material \u2013 other than the&nbsp;background \u2013 should appear. This ensures the logo remains free from visual interference and&nbsp;stands out clearly.&nbsp;<\/p>\n\n\n\n<p>The safety space is defined by \u201cX\u201d, which is the height of the 快播视频 square.&nbsp;<\/p>\n\n\n\n<p>See the visuals for minimum size and safety space standards.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"454\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_10-1024x454.png\" alt=\"Images showing the York logo minimum size and safety zone requirements. Horizontal minimum size is .35&quot; or 20 pixels. Safety zone is .5X where X is the logo. Vertical minimum size is .75&quot; of 4 pixels.\" class=\"wp-image-8043\" style=\"width:1165px;height:517px\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_10-1024x454.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_10-300x133.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_10.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-13 kt-pane229_924430-b0\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Incorrect Usage<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The logo is the most important asset of our brand.&nbsp;<\/p>\n\n\n\n<p>While the brand provides many opportunities for creative expression, the logo must not be altered&nbsp;in any way.&nbsp;<\/p>\n\n\n\n<p>Please do not create any special event or anniversary versions of the logo. Contact University Brand &amp; Marketing if you have any questions or special requests: <a href=\"mailto:cpabrandmar@yorku.ca\" target=\"_blank\" rel=\"noreferrer noopener\">cpabrandmar@yorku.ca<\/a>.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"508\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/06\/ecf205f4-5e15-4aac-a1e9-ef2d1f4ac473-1024x508.png\" alt=\"Images of do not's for logo usage.\" class=\"wp-image-7022\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/06\/ecf205f4-5e15-4aac-a1e9-ef2d1f4ac473-1024x508.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/06\/ecf205f4-5e15-4aac-a1e9-ef2d1f4ac473-300x149.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/06\/ecf205f4-5e15-4aac-a1e9-ef2d1f4ac473.png 1065w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-14 kt-pane229_efce55-6b\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Additional Marks<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns card-deck aspect-ratio is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column card rounded-0 bg-white is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"303\" src=\"https:\/\/www.yorku.ca\/branddevtoolbox\/wp-content\/uploads\/sites\/386\/2020\/07\/Lion.jpg\" alt=\"Athletics &amp; Recreation Mark.\" class=\"wp-image-1128\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2020\/07\/Lion.jpg 538w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2020\/07\/Lion-300x169.jpg 300w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group card-body\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading card-title h5\"><strong>Athletics &amp; Recreation Mark<\/strong><\/h2>\n\n\n\n<p class=\"card-text\"><strong>Restricted use only.<\/strong> All York Lions are a source of University pride championing physical activity, sport &amp; wellness.&nbsp; We all have the #HeartOfALion!<\/p>\n\n\n\n<p class=\"text-uppercase\"><a href=\"#\"><\/a><a href=\"https:\/\/yorkulions.ca\/sports\/2018\/8\/20\/BRAND%20RESOURCE%20TOOLBOX.aspx\">Download complete rules<\/a><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column card rounded-0 bg-white is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"303\" src=\"https:\/\/www.yorku.ca\/branddevtoolbox\/wp-content\/uploads\/sites\/386\/2020\/07\/SCLD1.jpg\" alt=\"Spirit Mark\" class=\"wp-image-1133\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2020\/07\/SCLD1.jpg 538w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2020\/07\/SCLD1-300x169.jpg 300w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group card-body\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading card-title h5\"><strong>Spirit Mark<\/strong><\/h2>\n\n\n\n<p><strong>Restricted use only.<\/strong> The 快播视频 heart represents the emotional connection that our engaged students have with the university and how the university also prioritizes student success and well being. For more information please contact <a href=\"mailto:mikekas@yorku.ca\">Mike Kasaboski<\/a>.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane229_0d778c-2a\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Definitions<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading h6 text-uppercase text-primary\">Logo<\/h3>\n\n\n\n<p>Text combined with a graphic mark, emblem or symbol used to aid and promote public identification&nbsp;and brand recognition. For example, the 快播视频 logo.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading h6 text-uppercase text-primary\">Locked Logo<\/h3>\n\n\n\n<p>A combination of a primary logo with a text treatment or other logo. For example, a Faculty name or sub-brand logo next to York logo with divided grey line.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading h6 text-uppercase text-primary\">Logomark \/ Brandmark<\/h3>\n\n\n\n<p>A logo mark generally does not contain the name of the company and instead more abstractly represents it using a symbol or mark (e.g. apple icon used by Apple). Brandmarks are commonly accompanied by a logotype, but not always. For example, the York Lions mark.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading h6 text-uppercase text-primary\">Text Treatment<\/h3>\n\n\n\n<p>Text typed in the primary font to define a division, campus or initiative- and never in close proximity&nbsp;to graphic, emblem, icon or York logo.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading h6 text-uppercase text-primary\">Design Treatment<\/h3>\n\n\n\n<p>A graphic or type treatment using complimentary pictorial mark(s), typography or photography&nbsp;that follows brand guidelines (i.e. colour, font, photography style).&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading h6 text-uppercase text-primary\">Emblem<\/h3>\n\n\n\n<p>An object or picture used to suggest a concept or an idea. A suite of unique emblems has been&nbsp;developed for use by the York community.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading h6 text-uppercase text-primary\">Icon<\/h3>\n\n\n\n<p>A series of pictorial images relating to or illustrating a variety of content or messages. They are designed to rapidly convey intention in a variety of mediums including social media, websites, print publications and more.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading h6 text-uppercase text-primary\">Tagline<\/h3>\n\n\n\n<p>A short, easily recognizable phrase used in advertisements, especially on television or online.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sub-brand\">Sub-brand Logos<\/h2>\n\n\n\n<p>At York, we are proud of our affiliated schools and our bilingual Glendon campus for their excellence and contributions to the University\u2019s reputation.&nbsp;<\/p>\n\n\n\n<p>The typographic (font) lock-up system was designed to promote the sub-brands first, while retaining the connection to the York master brand. Do not split up these locked logos, as this dilutes our overall messaging. We are stronger together.&nbsp;<\/p>\n\n\n<style>.kt-accordion-id229_c40195-69 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id229_c40195-69 .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id229_c40195-69 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 767px){.kt-accordion-id229_c40195-69 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id229_c40195-69 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id229_c40195-69 kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane229_7167b5-55\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Primary and Digital Logos<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns card-deck aspect-ratio is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column card rounded-0 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized mb-0\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"269\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_11.png\" alt=\"locked primary logo for Lassonde and York\" class=\"wp-image-8044\" style=\"width:269px;height:134px\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_11.png 538w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_11-300x150.png 300w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group card-body\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"card-title font-weight-bold\"><strong>Primary Logos<\/strong><\/p>\n\n\n\n<p class=\"card-text\">These locked-up versions are for use in print applications.&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column card rounded-0 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full mb-0\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"269\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_12.png\" alt=\"locked digital logo for Lassonde and York\" class=\"wp-image-8045\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_12.png 538w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_12-300x150.png 300w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group card-body\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"card-title font-weight-bold\"><strong>Digital Logos<\/strong><\/p>\n\n\n\n<p>These locked-up versions are for use in digital applications like social media, PowerPoint presentations, digital ads or whenever the logo is rendered in pixels.&nbsp;<\/p>\n\n\n\n<p>The reverse version of the logo may be used on a photograph or solid background, but only if clearly&nbsp;legible.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column card rounded-0 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full mb-0\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"269\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_13.png\" alt=\"locked alternate logo for Lassonde and York\" class=\"wp-image-8046\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_13.png 538w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_13-300x150.png 300w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group card-body\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"card-title font-weight-bold\"><strong>Sub-brand Vertical Version - Alternate&nbsp;<\/strong><\/p>\n\n\n\n<p>The vertical version of the logo is considered a secondary use and is to be used only when there&nbsp;is not adequate space for the horizontal logo.&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane229_e4fcb8-a2\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Sizing and Spacing<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Using the logo correctly supports brand recognition, and maintains its legibility&nbsp;and impact.&nbsp;<\/p>\n\n\n\n<p>The logo is protected by an invisible safety zone where no graphic material \u2013 other than the&nbsp;background \u2013 should appear. This ensures the logo remains free from visual interference and&nbsp;stands out clearly.&nbsp;<\/p>\n\n\n\n<p>The safety space is defined by \u201cX\u201d, which is the height of the 快播视频 square.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_14-1024x532.png\" alt=\"Examples of locked Glendon and York logos.  Horizontal minimum size .35&quot; or 20 pixels. Safety zone .5X where X is the height of the York logo. Vertical logo minimum size .75&quot; or 40 pixels.\" class=\"wp-image-8047\" style=\"width:1069px;height:555px\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_14-1024x532.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_14-300x156.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_14.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faculty\">Faculty Logo<\/h2>\n\n\n\n<p>Like our sub-brands, the Faculties take a prominent position adjacent to York\u2019s master brand. These locked-up versions are<br>for use in print applications in either full colour, black-and-white or reverse. These logos must not be altered in any way<\/p>\n\n\n<style>.kt-accordion-id229_a4972e-53 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id229_a4972e-53 .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id229_a4972e-53 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 767px){.kt-accordion-id229_a4972e-53 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id229_a4972e-53 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id229_a4972e-53 kt-accordion-has-5-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane229_426c67-f6\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Primary and Digital Logos<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns card-deck aspect-ratio is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column card rounded-0 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full mb-0\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"269\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Logos_26.png\" alt=\"\" class=\"wp-image-8532\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Logos_26.png 538w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Logos_26-300x150.png 300w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group card-body\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"card-title font-weight-bold\"><strong>Primary Logos<\/strong><\/p>\n\n\n\n<p class=\"card-text\">Like our sub-brands, the Faculties take a prominent position adjacent to York\u2019s master brand. These locked-up versions are for use in print applications in either full colour, black and white or reverse.&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column card rounded-0 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full mb-0\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"269\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Logos_27.png\" alt=\"\" class=\"wp-image-8533\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Logos_27.png 538w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Logos_27-300x150.png 300w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group card-body\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"card-title font-weight-bold\"><strong>Digital Logos<\/strong><\/p>\n\n\n\n<p>These locked-up versions are for use in digital applications like social media, PowerPoint&nbsp;presentations, digital ads or whenever the logo will be rendered in pixels.&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column card rounded-0 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full mb-0\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"269\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Logos_28.png\" alt=\"\" class=\"wp-image-8534\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Logos_28.png 538w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Logos_28-300x150.png 300w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group card-body\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"card-title font-weight-bold\"><strong>Sub-brand Vertical Version - Alternate&nbsp;<\/strong><\/p>\n\n\n\n<p>The vertical version of the logo is considered a secondary use and is to be used only when there&nbsp;is not adequate space for the horizontal logo. (i.e. narrow web ads or small merchandise such as&nbsp;tennis or golf balls, pens, notebooks, apparel etc.)&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane229_e4c317-be\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Sizing and Spacing<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Using the logo correctly supports brand recognition, and maintains its legibility&nbsp;and impact.&nbsp;<\/p>\n\n\n\n<p>The logo is protected by an invisible safety zone where no graphic material \u2013 other than the&nbsp;background \u2013 should appear. This ensures the logo remains free from visual interference and&nbsp;stands out clearly.&nbsp;<\/p>\n\n\n\n<p>The safety space is defined by \u201cX\u201d, which is the height of the 快播视频 square.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_18-1024x532.png\" alt=\"Examples of locked education and York logos.  Horizontal minimum size .35&quot; or 20 pixels. Safety zone .5X where X is the height of the York logo. Vertical logo minimum size .75&quot; or 40 pixels.\" class=\"wp-image-8051\" style=\"width:1087px;height:565px\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_18-1024x532.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_18-300x156.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_18.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"internal\">Division\/Unit\/Initiative Expressions<\/h2>\n\n\n\n<p>Division, unit, campus, initiative and student initiatives can be expressed through the use of  text treatments and other design elements. Our divisions, units, campuses and university initiatives all benefit from a consistent brand expression. Here are some simple rules to guide you as you develop your materials and include text treatments. The creation of logos is NOT permitted.<\/p>\n\n\n<style>.kt-accordion-id229_f758b5-07 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id229_f758b5-07 .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id229_f758b5-07 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 767px){.kt-accordion-id229_f758b5-07 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id229_f758b5-07 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id229_f758b5-07 kt-accordion-has-7-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane229_a7c48e-1b\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Text Treatments<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:34%\">\n<ul class=\"wp-block-list\">\n<li>Use the primary IBM Plex Sans - font in the&nbsp;body of the creative space away from the York&nbsp;logo and any other design elements.&nbsp;<\/li>\n\n\n\n<li>Use the primary colour palette of all black,&nbsp;all white or all red.&nbsp;<\/li>\n\n\n\n<li>Use title case for best legibility\/AODA&nbsp;compliance and avoid the use of acronyms.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"814\" height=\"440\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_19.png\" alt=\"Examples of text treatments and spacing.\" class=\"wp-image-8052\" style=\"width:714px;height:385px\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_19.png 814w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_19-300x162.png 300w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane229_d44d76-33\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Division, unit, campus expression<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p>York\u2019s master-brand architecture establishes that the names of divisions, units and initiatives are not attached or locked to the York logo.<\/p>\n\n\n\n<p>Unique logos for divisions, units or initiatives are not permitted as they proliferate the brand.<\/p>\n\n\n\n<p>The University\u2019s official primary font (IBM Plex Sans) must be used to represent your division, unit or initiative within the creative space and away from the York logo.<\/p>\n\n\n\n<p>Design Treatment (i.e. graphic elements or emblems) and relevant photography can be used within your creative space, but cannot be attached to the name of the initiative.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"814\" height=\"616\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_20.png\" alt=\"Examples of Do's and don't for text treatments and graphic elements.\" class=\"wp-image-8053\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_20.png 814w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_20-300x227.png 300w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane229_1dd617-76\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Design Treatments<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>A design treatment refers to a graphic or type treatment using complimentary pictorial mark(s), typography or photography that follows York\u2019s brand guidelines (i.e. colour, font, photography style). The treatments are either single use or multi-use, must be fluid and adapt for different applications and may not become more distinct then the York logo.&nbsp;<\/p>\n\n\n\n<p>Design treatments are used for defining campaigns, Faculties and events. The overarching brand must still be prominent, and no treatment should appear as if it is a logo.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It is not permitted to lock a logo with a text treatment.&nbsp;<\/p>\n\n\n\n<p>If you need assistance or approval on a text or design treatment, please contact University Brand &amp; Marketing: <a href=\"mailto:cpabrandmar@yorku.ca\" target=\"_blank\" rel=\"noreferrer noopener\">cpabrandmar@yorku.ca<\/a>.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"814\" height=\"616\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_21.png\" alt=\"Examples of design elements.\" class=\"wp-image-8054\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_21.png 814w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_21-300x227.png 300w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane229_f78f67-85\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Anniversaries and celebrations<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p>If you would like to celebrate an occasion within your sub-brand\/Faculty you can do so using design and\/or text treatments as shown in the examples at right. Anniversary and celebratory logos are NOT permitted.<\/p>\n\n\n\n<p>You can use the anniversary milestone statement for a limited time in your email signature and in the body of the creative space of your communications. Always use the primary font, and primary colour palette.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"1024\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_22_2-889x1024.png\" alt=\"Examples of do's and do not's for anniversaries and celebrations\" class=\"wp-image-8085\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_22_2-889x1024.png 889w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_22_2-260x300.png 260w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_22_2.png 1105w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane229_df9251-01\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Student-run representation<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p>Clubs, organizations and student-run initiatives are not permitted to use any element of the York brand (such as the fonts, colours, logos or design system), as they are not officially sanctioned University properties.<\/p>\n\n\n\n<p>The only exceptions are: if the initiative is partnership approved, sanctioned via contract or sanctioned by your Executive Lead. Please check with your Executive Lead. If this does fall under one of the three exceptions outlined above, please contact <a href=\"mailto:cpabrandmar@yorku.ca\">cpabrandmar@yorku.ca<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"1024\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_23_2-920x1024.png\" alt=\"Examples of do's and do not's for student-run representation.\" class=\"wp-image-8083\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_23_2-920x1024.png 920w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_23_2-269x300.png 269w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_23_2.png 1200w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"external\">Partnership\/Sponsorship Expressions<\/h2>\n\n\n\n<p> York\u2019s many Faculties, divisions and units may partner with external companies  or purchase sponsorship packages.  Outlined below are examples of how to ensure brand compliance.<\/p>\n\n\n<style>.kt-accordion-id229_6bf8f6-3f .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id229_6bf8f6-3f .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id229_6bf8f6-3f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 767px){.kt-accordion-id229_6bf8f6-3f .kt-accordion-inner-wrap{display:block;}.kt-accordion-id229_6bf8f6-3f .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id229_6bf8f6-3f kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane229_1e3e6c-e4\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Partnership Representation<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p>York\u2019s many Faculties, divisions and units may partner with external companies and institutions on a regular basis. The following are items to consider when engaging in these partnerships.&nbsp;<\/p>\n\n\n\n<p><strong> The York primary logo should be used unless illegible (i.e. will not meet AODA).&nbsp;<\/strong> <\/p>\n\n\n\n<p><strong>Using the York Logo<\/strong>:<\/p>\n\n\n\n<p>When an official partnership with an external company, institution or organization that includes a signed contract\/agreement sanctioned by your Executive Lead:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A line cannot be placed between the York logo and partner logo&nbsp;<\/li>\n\n\n\n<li>Minimum space is required between the York logo and partner logo is double the 快播视频 square (i.e. X) in a horizontal lock-up.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"914\" height=\"1024\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_24-1-914x1024.png\" alt=\"Examples of partnership representation showing do's and do not's.\" class=\"wp-image-8080\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_24-1-914x1024.png 914w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_24-1-268x300.png 268w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_24-1.png 1200w\" sizes=\"auto, (max-width: 914px) 100vw, 914px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane229_2438d0-6e\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Sponsorship Representation<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p><strong>External Sponsorship:<\/strong><\/p>\n\n\n\n<p>The York primary logo should be used unless illegible (i.e. will not meet AODA).&nbsp;<\/p>\n\n\n\n<p><strong>Multiple Sub-brand\/Faculty Representation:<\/strong><\/p>\n\n\n\n<p>To represent a professional image, only one Faculty or sub-brand logo can be locked to the primary York logo. When the Faculty\/sub-brands have multiple sponsors within the University, use the primary horizontal York logo and these areas can be referenced through text within the creative space.&nbsp;<\/p>\n\n\n\n<p><strong>Internal\/On-Campus Sponsorship:<\/strong><\/p>\n\n\n\n<p>Use your locked logo if you have one. If you are a division, unit or initiative and do not have a locked&nbsp;logo, use the primary horizontal or digital York logo only \u2013 your division or unit will appear as text&nbsp;only in the creative space.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"1024\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_25-1-848x1024.png\" alt=\"Examples and do's and do not's for sponsorship representation\" class=\"wp-image-8081\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_25-1-848x1024.png 848w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_25-1-248x300.png 248w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Logos_25-1.png 1047w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group grey-bg-block has-very-light-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"download\">Download Logos<\/h2>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list list-unstyled navigation-list fade-bottom\">\n<li><a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/EiEEeXRQ6rtFmhIP--TTUFIBT7VfrfCVboERQrv_ia7GJw?e=B2C0D8\">York Primary Logos <i class=\"fas fa-arrow-right\"><\/i><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/EkgRZvm_36hLnF1uskh3b6UBAR5RTRJvcTLq40zCbo0OCw?e=3bNfgY\">York Digital Logos <i class=\"fas fa-arrow-right\"><\/i><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.yorku.ca\/brand\/brand-assets\/faculty-assets\/\">Sub-brand Logos <i class=\"fas fa-arrow-right\"><\/i><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.yorku.ca\/brand\/brand-assets\/faculty-assets\/\">Faculty Logos <i class=\"fas fa-arrow-right\"><\/i><\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns social-bar-block is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"h6 text-white text-center wp-block-heading\">Connect with 快播视频<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-social-links aligncenter my-2 is-style-default is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/www.twitter.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/school\/167012\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/user\/YorkUniversity\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why is the logo important? As an international teaching and research university, the 快播视频 logo is recognized around the world. Throughout all touch points, our logo represents our brand and signals our collective desire to create positive change.&nbsp;&nbsp; York logos are available to all academic and administrative units. According to our brand stewardship policy [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":5,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0,"footnotes":""},"tags":[],"class_list":["post-229","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"akolade","author_link":"https:\/\/www.yorku.ca\/brand\/author\/akolade\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/comments?post=229"}],"version-history":[{"count":166,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/229\/revisions"}],"predecessor-version":[{"id":12284,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/229\/revisions\/12284"}],"up":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/5"}],"wp:attachment":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/media?parent=229"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/tags?post=229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}