{"id":230,"date":"2020-07-03T10:51:53","date_gmt":"2020-07-03T14:51:53","guid":{"rendered":"https:\/\/www.yorku.ca\/branddevtoolbox\/?page_id=230"},"modified":"2023-10-25T15:51:05","modified_gmt":"2023-10-25T19:51:05","slug":"colours","status":"publish","type":"page","link":"https:\/\/www.yorku.ca\/brand\/using-the-brand\/colours\/","title":{"rendered":"Brand Colours and Palettes"},"content":{"rendered":"\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Evoke meaning and emotion&nbsp;<\/h2>\n\n\n\n<p>Choosing colour for a brand identity is far more involved than just finding a pleasing palette. Colour has the ability to evoke strong emotions and meaning. Bright colours can invigorate, while muted ones are calming. Fonts and their varied shapes and thicknesses reflect personality in much the same way.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"has-medium-font-size wp-block-heading\">Jump to: <\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#colours\">York Colours<\/a><\/li><li><a href=\"#sub-brand\">Sub-brand Colours<\/a><\/li><li><a href=\"#faculty\">Faculty Colours<\/a><\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"colours\">York Colours<\/h2>\n\n\n\n<p>Our colour palette reflects our positive emotional and psychological stance, and colour helps our stakeholders and prospects recognize the 快播视频 brand in the marketplace. Learn more below on how to effectively use our colour palettes.<\/p>\n\n\n<style>.kt-accordion-id_7d8b7d-ad .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id_7d8b7d-ad .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id_7d8b7d-ad > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 767px){.kt-accordion-id_7d8b7d-ad .kt-accordion-inner-wrap{display:block;}.kt-accordion-id_7d8b7d-ad .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_7d8b7d-ad kt-accordion-has-9-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane_4a7596-ca\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">York Colour Palettes<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Our primary brand colour, York Red, should be the most prominent colour on all communication pieces. It is complemented with accent blue, dark red and warm grey colours. All the colours work together seamlessly, but the accent colours are always used to support and be in the service of our York Red, never in competition with it.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Some colours in the York palette have approved Benjamin Moore (BM) paint swatches.&nbsp;<\/p>\n\n\n\n<p>Download 快播视频's Adobe Swatch Exchange file <a href=\"https:\/\/yuoffice.sharepoint.com\/:u:\/s\/YORK-CPA-UniversityBrandMarketing\/Ed6cd1FS4VxDjudV7ao7i6wBeFeG-uk6pUwhue6TUB8HBw?e=3HHQrn\">here<\/a>. Anyone working within Adobe products will benefit.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_1-1024x561.png\" alt=\"Visual representation of York Colour Palate:\nPrimary Colours\nYork Red\nPMS: 186\nCMYK: 0 \/ 100 \/ 81 \/ 4 RGB: 227 \/ 24 \/ 55 HEX: E31837 BM: 2086-10\nBlack\nPMS: BLACK 6C CMYK: 0 \/ 0 \/ 0 \/ 100 RGB: 0 \/ 0 \/ 0\nHEX: 000000\nWhite\nRGB: 255 \/ 255 \/ 255 HEX: FFFFFF\nSecondary Colours\nYork Red Medium\nPMS: 1805C\nCMYK: 19 \/ 100 \/ 100 \/ 11 RGB:  175 \/ 13 \/ 26 HEX: AF0D1A\nYork Red Dark\nPMS: 7623C\nCMYK: 0 \/ 95 \/ 79 \/ 49 RGB:  129 \/ 0 \/ 1 HEX: 810001\nBM: AF 290\n Bright Blue\nPMS: 298C CMYK: 64 \/ 2 \/ 2 \/ 0 RGB: 58 \/ 194 \/ 239 HEX: 3AC2EF\nBM: 2060-50\night Blue\nPMS: 635C\nCMYK: 27 \/ 0 \/ 2 \/ 0 RGB: 172 \/ 230 \/ 248 HEX: ACE6F8\nBM: 2059-60\nLight Grey\nPMS: 60% WARM GREY 1C CMYK: 4 \/ 4 \/ 2 \/ 0\nRGB:  225 \/ 223 \/ 220 HEX: E1DFDC\nBM: 2108-60\newter\nPMS: WARM GREY 1C CMYK: 15 \/ 14 \/ 17 \/ 0 RGB: 214 \/ 207 \/ 202 HEX: D6CFCA\nGrey Medium\nPMS: WARM GREY 4C CMYK: 24 \/ 23 \/ 24 \/ 7 RGB: 183 \/ 174 \/ 169 HEX: B7AEA9\nBM: 2107-50\nGrey Dark\nPMS: 2334C\nCMYK: 52 \/ 49 \/ 49 \/ 30 RGB: 104 \/ 98 \/ 96 HEX: 686260\n\n\" class=\"wp-image-8103\" width=\"1067\" height=\"585\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_1-1024x561.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_1-300x164.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_1.png 1200w\" sizes=\"auto, (max-width: 1067px) 100vw, 1067px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-9 kt-pane_6ed6ba-70\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">York Colour Palette Proportionality<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>The individual colours in the brand palette may be used in different ratios. Think about your audience and choose the right proportion of colour for the type of message you wish to convey. The scale below will help you determine how to use the colours to create communications that range from the formal to informal.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"995\" height=\"415\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/10\/image-1.png\" alt=\"\" class=\"wp-image-8882\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/10\/image-1.png 995w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/10\/image-1-300x125.png 300w\" sizes=\"auto, (max-width: 995px) 100vw, 995px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane_4cb356-46\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Colour Tints and Gradients<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Gradients and tints of York\u2019s colour palette should be used in moderation, complementing the piece and assisting in the legibility of text.<\/p>\n\n\n\n<p><strong>Tints<\/strong>: are created by adding white to any hue, lightening and desaturating it to create a subtler and lighter colour. Applying a tint or revising the colour in any way is NOT permitted for York Red.<\/p>\n\n\n\n<p><strong>Gradient: <\/strong>A gradient is the gradual blending from one color to another, enabling the designer to almost create a new color.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"642\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_2-1024x642.png\" alt=\"Examples of do's and do not's for tints and gradients\" class=\"wp-image-8104\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_2-1024x642.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_2-300x188.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane_102647-a3\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Colour Usage in Buildings and Physical Spaces<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Colour helps our stakeholders, the community and prospective students recognize the York brand in the marketplace. It is vital that brand colours be represented within the physical spaces allowing for an immersive and cohesive experience and creating memorable brand recognition.<\/p>\n\n\n\n<p><strong>York Colours:<\/strong> Our primary colour palette has longevity and should be used in permanent\/feature areas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"158\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_3a-1024x158.png\" alt=\"Proportionality scale\" class=\"wp-image-8118\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_3a-1024x158.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_3a-300x46.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_3a.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Faculty \u201cAccent Colours\u201d: Must be used in moderation as these may not have longevity due to branding changes over time. Signage such as name plates or other directional signage are not permitted to use Faculty accent colours.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"147\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_3b-1024x147.png\" alt=\"Proportionality scale\" class=\"wp-image-8119\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_3b-1024x147.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_3b-300x43.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_3b.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-8 kt-pane_07dbc7-c1\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Specific Campaign Colours &amp; Colour Usage<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>The York palette will play a secondary role when there is a designated national or international campaign associated with a specific colour. Communications will still need to incorporate the York palette to align with the University where appropriate. Please ensure you connect with experts in the area and liaise with University Brand &amp; Marketing in these instances: <a href=\"mailto:cpabrandmar@yorku.ca\">cpabrandmar@yorku.ca<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"882\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_4-1024x882.png\" alt=\"Examples of campaign colours\" class=\"wp-image-8106\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_4-1024x882.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_4-300x259.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_4.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_e04c3f-75\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Definitions<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"h5 text-uppercase text-primary wp-block-heading\">Colour Modes CMYK<\/h3>\n\n\n\n<p>Use this mode when working on projects that will be printed. The acronym represents the four colours used in a printing press (cyan, magenta, yellow and black)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"h5 text-uppercase text-primary wp-block-heading\"> Gradient Hex Code<\/h3>\n\n\n\n<p>A smooth transition from one colour to another - black to white, red to yellow and all the colours in between.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"h5 text-uppercase text-primary wp-block-heading\">Greyscale<\/h3>\n\n\n\n<p>Use this mode when working on black-and- white print projects. Any colours in your file should be converted to a shade of grey.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"h5 text-uppercase text-primary wp-block-heading\">Hex Code<\/h3>\n\n\n\n<p>Used for web projects. HEX codes are six-digit codes that represent a certain colour.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"h5 text-uppercase text-primary wp-block-heading\">PMS (Pantone\u00ae Matching System)<\/h3>\n\n\n\n<p>Used for print projects where colours must be matched exactly. The acronym represents the Pantone\u00ae Matching System, which is a system of specially mixed inks that must match a certain, standardized colour (ex. York Red is PMS 186).<\/p>\n\n\n\n<p>Specialty colours, such as metallic or fluorescent colours, are also available. Pantone Coated: PMS \u201cC\u201d used for printing spot colors on glossy paper or novelty items (such as firm pocket folders, or pens, water bottles etc.). Pantone Uncoated: PMS \u201cU\u201d used for printing spot colors on uncoated paper (such as business cards and stationery)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"h5 text-uppercase text-primary wp-block-heading\">RGB<\/h3>\n\n\n\n<p>Used for anything viewed on monitors, such as web, video or other on-screen projects (LCD screens). The acronym represents the three colours of light displayed on screens (red, green and blue). <\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sub-brand\">Sub-brand Colours<\/h2>\n\n\n\n<p>Glendon, Lassonde, Osgoode and Schulich have long-established colour palettes that are strongly associated with their identities. More information about how to utilize these palettes can be found on your <a href=\"https:\/\/www.yorku.ca\/brand\/brand-assets\/faculty-assets\/\">Faculty Assets page<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n<style>.kt-accordion-id_26fadf-9d .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id_26fadf-9d .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id_26fadf-9d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 767px){.kt-accordion-id_26fadf-9d .kt-accordion-inner-wrap{display:block;}.kt-accordion-id_26fadf-9d .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_26fadf-9d kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_a0a677-22\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Sub-brand Colour Palette<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>The usage of these sub-brand colours is <strong>reserved for sub-brands only <\/strong>and has standards around proportionality.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_5-1024x560.png\" alt=\"Sub-Brand Colour Palate\nGlendon Blue\nPMS: 288C\nCMYK: 100 \/ 67 \/ 0 \/ 23 RGB: 0 \/ 74 \/ 141 HEX: 004A8D\nGlendon Gold\nPMS: 1245C\nCMYK: 0 \/ 28 \/ 100 \/ 18 RGB: 213 \/ 159 \/ 15 HEX: D49F0F\nLassonde Black\nPMS: BLACK CMYK: 0 \/ 0 \/ 0 \/ 100 RGB: 0 \/ 0 \/ 0\nHEX: 000000\nBM: 2132-10\nLassonde Red\nPMS: 200C CMYK: 14 \/ 94 \/ 88 \/ 4 RGB:  204 \/ 51 \/ 51 HEX: CC3333\nLassonde Plum\nPMS: 235C CMYK: 38 \/ 93 \/ 36 \/ 10 RGB:  153 \/ 51 \/ 102 HEX: 993366\nLassonde Yellow\nPMS: 7409C CMYK: 0 \/ 19 \/ 100 \/ 0 RGB:  255 \/ 204 \/ 0 HEX: FFCC00\nLassonde Teal\nPMS: 7473C CMYK: 77 \/ 21 \/ 42 \/ 1\nLassonde Navy\nPMS: 2955C CMYK: 100 \/ 87 \/ 33 \/ 23 RGB:  0 \/ 51 \/ 102 HEX: 003366\nOsgoode Pewter\nPMS: WARM GREY 1C CMYK: 15 \/ 14 \/ 17 \/ 0 RGB: 214 \/ 207 \/ 202 HEX: D6CFCA\nOsgoode Red\nPMS: 186\nCMYK: 0 \/ 100 \/ 81 \/ 4 RGB:  227 \/ 24 \/ 55 HEX: E31837\nBM: 2086-10\nSchulich Blue\nPMS: 286C\nCMYK: 100 \/ 60 \/ 0 \/ 4 RGB:  0 \/ 98 \/ 172 HEX: 0062AC\nSchulich Green\nPMS: 355C\nCMYK: 100 \/ 0 \/ 92 \/ 4 RGB:  0 \/ 160 \/ 87 HEX: 00A057\n\n\n\n\n\n\" class=\"wp-image-8107\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_5-1024x560.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_5-300x164.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_5.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button bg-primary-2 text-white rounded-0 learnmore-block p-2\"><a class=\"wp-block-button__link has-text-color has-background no-border-radius\" href=\"https:\/\/www.yorku.ca\/brand\/brand-assets\/faculty-assets\/\" style=\"background-color:#810001;color:#ffffff\">Visit Faculty Asset Page <i class=\"fas fa-chevron-right small pl-2\"><\/i><\/a><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane_ce1901-f6\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Sub-brand Colour Palette Proportionality<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>The palette proportionality provides guidance on how much of the York Red to include in your communications alongside the sub-brand palettes. For internal audiences, sub-brands may use their primary colours more liberally. But for pan-university and external-facing communications, the York Red must be evident for alignment.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"589\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_6-1024x589.png\" alt=\"Colour proportionality scale for sub-brands\" class=\"wp-image-8108\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_6-1024x589.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_6-300x173.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_6.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faculty\">Faculty Colours<\/h2>\n\n\n\n<p>A secondary accent palette representing York\u2019s individual Faculties provides the opportunity for greater expression and consistency within the York brand. Inspired by our campuses, each colour has been chosen for the way it works in harmony with York Red and its connection to the message of positive change that the University exudes.<\/p>\n\n\n<style>.kt-accordion-id_2c6b75-16 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id_2c6b75-16 .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id_2c6b75-16 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 767px){.kt-accordion-id_2c6b75-16 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id_2c6b75-16 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_2c6b75-16 kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_ec6933-84\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Faculty Accent Colours<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>The usage of these Faculty accent colours is reserved for Faculty only and has standards around proportionality.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button bg-primary-2 text-white rounded-0 learnmore-block p-2\"><a class=\"wp-block-button__link has-text-color has-background no-border-radius\" href=\"https:\/\/www.yorku.ca\/brand\/brand-assets\/faculty-assets\/\" style=\"background-color:#810001;color:#ffffff\">Visit Faculty Asset Page <i class=\"fas fa-chevron-right small pl-2\"><\/i><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"843\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Colours_9-1024x843.png\" alt=\"\" class=\"wp-image-8535\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Colours_9-1024x843.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Colours_9-300x247.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/09\/UB_Colours_9.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane_041b2d-8b\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Faculty Accent Colours Specification and Usage<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Each Faculty is differentiated from the master brand by a specific accent colour. The proportionality scale below guides you on how to use these based on the intended audience (from formal to informal).<\/p>\n\n\n\n<p>Greys and dark reds from the primary palette may be used to supplement these accent colours, as well as tints and gradients in moderation.<\/p>\n\n\n\n<p>Each Faculty has a main accent colour and two additional shades (for use only in limited proportionality when needed for AODA or long-form purposes).<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"911\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_8-1024x911.png\" alt=\"Examples of do's and do not's for faculty accent colour usage.\" class=\"wp-image-8110\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_8-1024x911.png 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_8-300x267.png 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2023\/08\/UB_Colours_8.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group border-lg border-primary p-4\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>The palette acknowledges those with visual impairment and, as such, adheres to accepted accessibility standards set out in the <a href=\"https:\/\/aodaweb.info.yorku.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Accessibility for Ontarians with Disabilities Act<\/a> (AODA). <\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns social-bar-block is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"h6 text-white text-center wp-block-heading\">Connect with 快播视频<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-social-links aligncenter my-2 is-style-default is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/www.twitter.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li 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Colour has the ability to evoke strong emotions and meaning. Bright colours can invigorate, while muted ones are calming. Fonts and their varied shapes and thicknesses reflect personality in much the same way. 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