{"id":4571,"date":"2020-11-18T16:29:36","date_gmt":"2020-11-18T21:29:36","guid":{"rendered":"https:\/\/www.yorku.ca\/branddev\/?page_id=4571"},"modified":"2026-03-18T12:02:42","modified_gmt":"2026-03-18T16:02:42","slug":"campaign-assets","status":"publish","type":"page","link":"https:\/\/www.yorku.ca\/brand\/assets-downloads\/campaign-assets\/","title":{"rendered":"Campaign Assets"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Here you will find campaign specific assets that can be used to support the York Brand. These will include items such as larger initiatives and assets surrounding holidays and other events.&nbsp;Consistency is key to a successful brand so please use these assets in place of creating your own! <\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list list-unstyled navigation-list fade-bottom\">\n<li><a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/IgCqReL6SxS4Tp8c-a-MJZ20ASZ7rXFxCiVK38ZuLEMAj7Q?e=W1WpfG\" data-type=\"page\" data-id=\"11978\" target=\"_blank\" rel=\"noreferrer noopener\">#DidYUknow List Templates <i class=\"fas fa-arrow-right\"><\/i><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/ErSnsdbhzwZFpGuJCf3S_n8B7UWlmsf51MXSs736dY-lzQ?e=H6mx0l\" target=\"_blank\" rel=\"noreferrer noopener\">Canadian Pride Zoom Backgrounds <i class=\"fas fa-arrow-right\"><\/i><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/r\/sites\/YORK-CPA-UniversityBrandMarketing\/Shared%20Documents\/General\/Digital\/Share\/UNSDGs?csf=1&amp;web=1&amp;e=lSLkcb\">SDG Templates <i class=\"fas fa-arrow-right\"><\/i><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/IgAPw3oC1Tt_TIiJctgzvJ8iAXuSQdo_xMEGG0kTo3ZiMMs?e=KwYM8Q\">Earth Month <i class=\"fas fa-arrow-right\"><\/i><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group border-lg border-primary p-4\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>For consideration when using templates that require a photo selection:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Photos in the template files provided are to serve as samples and are therefore a guide for how to apply this treatment\/frame to your own images. All photo selections should reflect the content which will be published on your social channels. \u00a0<\/li>\n\n\n\n<li>Practice caution with photo placement within your social posts, particularly with DEDI related campaigns and dialogue themes. Generally, it is recommended to use a diverse group rather than one person so that they are not singled out as a representation of a whole diverse group. In addition, ensure that the text content which is posted along with the image provides context to the photo and vice versa. In the case where the photo corresponds with a profile or story about an individual, you should use a photo of that person (ensure that you have their permission).<\/li>\n\n\n\n<li>When creating text content to accompany the images, be mindful with wording. For example, it is recommended to state \u201c\u2026the Black community at 快播视频\u201d. Avoid phrasing such as \u201c快播视频\u2019s Black community\u2026\u201d as it can present as problematic.<\/li>\n<\/ul>\n\n\n\n<p>To learn more, we recommend engaging with 快播视频's <a href=\"https:\/\/www.yorku.ca\/dedi-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">DEDI Strategy<\/a> and <a href=\"https:\/\/www.yorku.ca\/dedi-strategy\/toolkitdev\/\" target=\"_blank\" rel=\"noreferrer noopener\">DEDI Toolkit<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns social-bar-block is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading h6 text-white text-center\">Connect with 快播视频<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-social-links aligncenter my-2 is-style-default is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/www.twitter.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/school\/167012\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Here you will find campaign specific assets that can be used to support the York Brand. These will include items such as larger initiatives and assets surrounding holidays and other events.&nbsp;Consistency is key to a successful brand so please use these assets in place of creating your own! Connect with 快播视频<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":197,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0,"footnotes":""},"tags":[],"class_list":["post-4571","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"jmiller4","author_link":"https:\/\/www.yorku.ca\/brand\/author\/jmiller4\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/4571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/comments?post=4571"}],"version-history":[{"count":121,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/4571\/revisions"}],"predecessor-version":[{"id":12530,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/4571\/revisions\/12530"}],"up":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/197"}],"wp:attachment":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/media?parent=4571"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/tags?post=4571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}