  {"id":4894,"date":"2021-02-04T11:53:38","date_gmt":"2021-02-04T16:53:38","guid":{"rendered":"https:\/\/www.yorku.ca\/branddev\/?page_id=4894"},"modified":"2024-05-15T11:06:07","modified_gmt":"2024-05-15T15:06:07","slug":"social-media-and-digital-requirements","status":"publish","type":"page","link":"https:\/\/www.yorku.ca\/brand\/using-the-brand\/social-media-and-digital-requirements\/","title":{"rendered":"Social Media and Digital Requirements"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>We have a new <a href=\"https:\/\/secretariat-policies.info.yorku.ca\/policies\/brand-stewardship-policy\/\">Brand Stewardship Policy<\/a> and related <a href=\"https:\/\/secretariat-policies.info.yorku.ca\/policies\/brand-stewardship-procedures\/\">Procedures<\/a> that impact York\u2019s social media accounts and digital properties managed by staff and other senior leaders. The below guidelines and requirements have been updated to align with the new Policy and Procedures and aim to provide clarity to all employees who use and\/or manage social media and digital properties that include the university brand.<\/p>\n\n\n\n<p>Digital properties offer an excellent way to engage with our community and beyond in real-time and we hope that the updated Policy, Procedures and these guidelines and requirements will serve to help prepare you and support your work while ensuring brand alignment and compliance. Failure to comply may result in the University taking steps to have an account closed or temporarily shut down until the user is in full compliance with the Requirements.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2020\/11\/29888-1024x683.jpg\" alt=\"\" class=\"wp-image-4574\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2020\/11\/29888-1024x683.jpg 1024w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2020\/11\/29888-300x200.jpg 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2020\/11\/29888-1536x1024.jpg 1536w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2020\/11\/29888-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alert alert-warning\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mb-0 has-medium-font-size\"><em>¿ì²¥ÊÓÆµ social media accounts must meet the requirements set out in the Brand Stewardship Policy and related Procedures. <a href=\"https:\/\/www.yorku.ca\/brand\/using-the-brand\/social-media\/channel-approval\/\">Please click here to begin the process.<\/a><\/em><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"border-top pt-2 wp-block-heading\">Requirements <\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>University accounts:<\/strong> If you currently have or wish to create a new digital account for a faculty, central unit, division, or to support a senior leadership role that includes the University\u2019s name (e.g.: YorkULAPS, YorkUPresident), you will need approval from Communications and Public Affairs (C&amp;PA). If\/when a new or existing institutional handle is approved, C&amp;PA\u2019s brand and digital team will provide you with the necessary branded assets and templates that must be used, including an approved avatar. Please refer to the <a href=\"https:\/\/www.yorku.ca\/secretariat\/policies\/policies\/brand-stewardship-procedures\/\" target=\"_blank\" rel=\"noreferrer noopener\">Procedures<\/a> for more detailed information about the obligations that come with managing an institutional account.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Personal accounts:<\/strong> If you are a staff member and wish to include your job title @ ¿ì²¥ÊÓÆµ in your personal public profile on social media and digital platforms, you must comply with your terms of employment and any applicable Brand Stewardship <a href=\"https:\/\/www.yorku.ca\/secretariat\/policies\/policies\/brand-stewardship-procedures\/\">Procedures<\/a>. If you do not include your job title in your personal public profile, your online behaviour must still comply with your terms of employment. We encourage employees who wish to do so, to amplify, share, endorse, and support university initiatives, stories and news on their personal social media and digital platforms. If you have any questions, please reach out to the University <a href=\"mailto:ccmo_cpa@yorku.ca\">Marketing and Brand team<\/a>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Confidential information<\/strong>: Some activities and information that you might wish to post or share online could be considered confidential or subject to privacy laws. When in doubt, please only post information that is readily available to the public and\/or already published by the University.<\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group grey-bg-block has-very-light-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Institutional Policies and Processes<\/strong><\/h2>\n\n\n\n<p><strong>Media Inquiries<\/strong><\/p>\n\n\n\n<p>Only York spokespeople are authorized to speak on behalf of the University in an official capacity with media. If you become engaged in a conversation (online or off) by a member of the media, please respectfully inform them that you are not a spokesperson and cannot speak on behalf of the University. Please contact the <a href=\"https:\/\/www.yorku.ca\/news\/media-contacts\/\">media relations team<\/a> for assistance or send a message via Twitter to @Yorkunews.<\/p>\n\n\n\n<p><strong>Crisis\/ Emergencies<\/strong><\/p>\n\n\n\n<p>It is critical that C&amp;PA act as the voice of the University so that York can accurately, clearly and authoritatively communicate essential information in a timely manner and avoid the kind of confusion that can occur during such events. We encourage community members to amplify the University\u2019s posts.<\/p>\n\n\n\n<p>Crises could include weather emergencies (such as a flood or snowstorm), fire, medical emergencies on campus, operational issues, or community safety. During such incidents, please do not comment on the emergency or send messages out about it on social or other media. If you are asked on social media for information about an emergency, please advise people to monitor facebook.com\/yorkuniversity and twitter.com\/yorkuniversity for updates, or to visit security.news.yorku.ca for security bulletins. Please reach out to C&amp;PA in the event of a crisis or emergency for guidance on next steps.<\/p>\n\n\n\n<p>All media enquiries should be referred to the <a href=\"https:\/\/www.yorku.ca\/news\/media-contacts\">Media Relations team.<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Know the Channel Requirements<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\"><li><em>Facebook<\/em>:&nbsp;<a href=\"https:\/\/www.facebook.com\/page_guidelines.php\" target=\"_blank\" rel=\"noreferrer noopener\">Terms<\/a><\/li><li><em>Instagram<\/em>:&nbsp;<a href=\"https:\/\/help.instagram.com\/478745558852511\" target=\"_blank\" rel=\"noreferrer noopener\">Terms of Use<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/help.instagram.com\/477434105621119\/\" target=\"_blank\" rel=\"noreferrer noopener\">Community Guidelines<\/a><\/li><li><em>LinkedIn<\/em>:&nbsp;<a href=\"http:\/\/help.linkedin.com\/app\/answers\/detail\/a_id\/4448\/~\/commonly-viewed-agreements,-guidelines,-policies,-terms-and-conditions\" target=\"_blank\" rel=\"noreferrer noopener\">\"Commonly-Viewed Agreements\" and more<\/a><\/li><li><em>TikTok<\/em>: <a href=\"https:\/\/www.tiktok.com\/community-guidelines?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Community Guidelines<\/a><\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\"><li><em>Snapchat<\/em>:&nbsp;<a href=\"https:\/\/www.snapchat.com\/terms\" target=\"_blank\" rel=\"noreferrer noopener\">Terms<\/a><\/li><li><em>Twitter<\/em>:&nbsp;<a href=\"https:\/\/twitter.com\/tos\" target=\"_blank\" rel=\"noreferrer noopener\">Terms of Service<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/support.twitter.com\/articles\/18311-the-twitter-rules\" target=\"_blank\" rel=\"noreferrer noopener\">\"The Rules\"<\/a><\/li><li><em>YouTube<\/em>:&nbsp;<a href=\"https:\/\/www.youtube.com\/static?template=terms\" target=\"_blank\" rel=\"noreferrer noopener\">Terms of Service<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.youtube.com\/t\/community_guidelines?gl=CA\" target=\"_blank\" rel=\"noreferrer noopener\">Community Guidelines<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover has-background-dim-40 has-background-dim imagecta-block full-width\"><img loading=\"lazy\" decoding=\"async\" width=\"1198\" height=\"612\" class=\"wp-block-cover__image-background wp-image-4906\" alt=\"\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2021\/02\/Using-the-brand_social-media_highres.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2021\/02\/Using-the-brand_social-media_highres.jpg 1198w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2021\/02\/Using-the-brand_social-media_highres-300x153.jpg 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2021\/02\/Using-the-brand_social-media_highres-1024x523.jpg 1024w\" sizes=\"auto, (max-width: 1198px) 100vw, 1198px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"container text-white has-large-font-size\"><a href=\"https:\/\/www.yorku.ca\/brand\/using-the-brand\/social-media-and-digital-requirements\/\">Learn more about York\u2019s Social Media and Digital Best Practices<\/a> <a href=\"https:\/\/www.yorku.ca\/brand\/py_staff_area\/brand-assets\/social-media\/\"><i class=\"fas fa-chevron-right\"><\/i><\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We have a new Brand Stewardship Policy and related Procedures that impact York\u2019s social media accounts and digital properties managed by staff and other senior leaders. The below guidelines and requirements have been updated to align with the new Policy and Procedures and aim to provide clarity to all employees who use and\/or manage social [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":5,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0,"footnotes":""},"tags":[],"class_list":["post-4894","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"jmiller4","author_link":"https:\/\/www.yorku.ca\/brand\/author\/jmiller4\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/4894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/comments?post=4894"}],"version-history":[{"count":21,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/4894\/revisions"}],"predecessor-version":[{"id":11511,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/4894\/revisions\/11511"}],"up":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/5"}],"wp:attachment":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/media?parent=4894"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/tags?post=4894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}