{"id":5,"date":"2020-06-24T15:07:15","date_gmt":"2020-06-24T19:07:15","guid":{"rendered":"http:\/\/www.yorku.ca\/branddevtoolbox\/?page_id=5"},"modified":"2025-09-02T15:00:03","modified_gmt":"2025-09-02T19:00:03","slug":"using-the-brand","status":"publish","type":"page","link":"https:\/\/www.yorku.ca\/brand\/using-the-brand\/","title":{"rendered":"Using the Brand"},"content":{"rendered":"\n
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Our brand is the images<\/em> people see and the feelings <\/em>they experience when they hear about our institution. Think about your own favourite brands, and the pictures and sensations they conjure. That\u2019s the power of branding and why it\u2019s such a strong asset for our institution. With the full suite of resources on this brand site, you can align your efforts to help craft a distinct image of York in the hearts and minds of your stakeholders. <\/p>\n\n\n\n

When used consistently, the York brand will not only be recognizable. It will conjure an awareness of our commitment to create positive change through our foundational values. Learn more below and begin leveraging the York brand today.<\/p>\n\n\n\n

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York Logos<\/a><\/strong><\/strong><\/p>\n\n\n\n

Give your content the official stamp with the 快播视频 and associated logos. <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Messaging & Writing Guide<\/a><\/strong><\/strong><\/p>\n\n\n\n

Grab your audience\u2019s attention while leveraging the strong York brand messaging and positioning.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Writing Style Guide<\/a><\/strong><\/strong><\/p>\n\n\n\n

Your first reference when communicating to both the 快播视频 community and the general public in English.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Colours & Palettes<\/a><\/strong><\/p>\n\n\n\n

Find out about our proprietary University, Faculty and sub-brand colours and usage. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Fonts<\/a><\/strong><\/p>\n\n\n\n

Craft a distinct image with our versatile suite of fonts in various weights and styles.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Design System<\/a><\/strong><\/p>\n\n\n\n

Our proprietary design system creates continuity in all University content.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Brand standards for designers<\/a><\/strong><\/p>\n\n\n\n

The Brand Standards focus on the visual identity of 快播视频's brand system for designers. <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Merchandise<\/a><\/strong><\/p>\n\n\n\n

Merchandise includes a wide range of items, such as tote bags, pens, clothing, mugs and more. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Photography and Videography<\/a><\/strong><\/p>\n\n\n\n

Get tips and resources for selecting just the right images for your message.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Digital Experience Hub<\/a><\/strong><\/p>\n\n\n\n

Our proprietary website design system creates continuity in all University digital designs and content.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Pull Up Banners<\/a><\/strong><\/p>\n\n\n\n

An excellent way to execute brand and promotion in high traffic areas <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Social Media<\/a><\/strong><\/strong><\/p>\n\n\n\n

Promote and integrate our brand with apps, platforms and digital media..<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Connect with 快播视频<\/h2>\n<\/div>\n\n\n\n
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