{"id":5840,"date":"2022-01-19T16:08:51","date_gmt":"2022-01-19T21:08:51","guid":{"rendered":"https:\/\/www.yorku.ca\/branddev\/?page_id=5840"},"modified":"2025-04-25T11:26:33","modified_gmt":"2025-04-25T15:26:33","slug":"lassonde","status":"publish","type":"page","link":"https:\/\/www.yorku.ca\/brand\/assets-downloads\/faculty-assets\/lassonde\/","title":{"rendered":"Lassonde School of Engineering Brand Toolset"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group border-lg border-primary p-4\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Everything is rooted in our brand strategy. There can only be one brand promise and strategy across the institution.&nbsp; In writing, messaging or adapting your positioning, you must express your area's uniqueness while staying true to the brand positioning. Each Faculty has a unique expression of the brand strategy and ladders up for consistent, authentic communications across the entire York brand positioning.  York as an institution: We are a community of change-makers. We exist to create positive change for our students, our communities and the world around us.<\/p>\n\n\n\n<p>Within this page are resources you will find specific to your Faculty such as templates, and additional resources to use for your next communications.  <\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading text-uppercase h5\">Jump To<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#positioning\">Brand Positioning<\/a><\/li>\n\n\n\n<li><a href=\"#toolkit\"><\/a><a href=\"#toolkit\">Brand Toolkit<\/a><\/li>\n\n\n\n<li><a href=\"#toolkit\"><\/a><a href=\"#templates\">Social Media, LCD <\/a><a href=\"#social\">and <\/a><a href=\"#assets\"><\/a><a href=\"#templates\">Poster Design Templates<\/a><\/li>\n\n\n\n<li><a href=\"#assets\"><\/a><a href=\"#assets\">Video Assets<\/a><\/li>\n\n\n\n<li><a href=\"#document\">Document Templates<\/a><\/li>\n\n\n\n<li><a href=\"#headers\">Headers<\/a><\/li>\n\n\n\n<li><a href=\"#logo\">Logo &amp; Colors<\/a><\/li>\n\n\n\n<li><a href=\"#zoom\"><\/a><a href=\"#background\">Zoom Background<\/a><\/li>\n\n\n\n<li><a href=\"#resources\">Resources and Guidelines<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kt-accordion-id5840_c43fe1-0f .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id5840_c43fe1-0f .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id5840_c43fe1-0f > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 767px){.kt-accordion-id5840_c43fe1-0f .kt-accordion-inner-wrap{display:block;}.kt-accordion-id5840_c43fe1-0f .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id5840_c43fe1-0f kt-accordion-has-14-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane5840_b249a2-55\" id=\"positioning\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Brand Positioning<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h2 class=\"wp-block-heading\">Brand Promise <\/h2>\n\n\n\n<p>Driven by passion, creating POSITIVE CHANGE for our students, our communities and the world around us.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Our Shared Identity:<\/h3>\n\n\n\n<p>A community of changemakers <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">How I feel when I interact with York:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inspired<\/li>\n\n\n\n<li>Empowered<\/li>\n\n\n\n<li>Confident<\/li>\n\n\n\n<li>Welcomed<\/li>\n\n\n\n<li>Proud<\/li>\n\n\n\n<li>Cared about<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"> Functional Benefits: <\/h3>\n\n\n\n<p> All communications should deliver&nbsp;<strong>on at least one of these benefits<\/strong>&nbsp;in an emotional and compelling way. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>York is an exceptionally diverse community working together to tackle complex societal challenges.<\/li>\n\n\n\n<li>York conducts purposeful research that advances knowledge and creates positive change.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>York is a highly valued educational experience that prepares students for meaningful careers and long-term success.<\/li>\n\n\n\n<li>York is a supportive, inclusive, and caring environment that promotes personal growth and well being.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>York is an effective organization that embraces collaboration, new ideas, and a strong sense of purpose.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-13 kt-pane5840_8bc933-40\" id=\"toolkit\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Brand Toolkit<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>We have developed a <a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/Ej2g90dMqWhEh226t72Ml7gBMQUv3Lq5R8QAaVtfw5xY6Q?e=ft0CKa\">brand toolkit<\/a> that includes a snap shot guide pertaining to colour proportionality, logo cheat sheet, and&nbsp;checklist to assist with the implementation of the Brand standards.<\/p>\n\n\n\n<p>Please note that these are<strong>&nbsp;to be used as a guide in conjunction with the Brand Standards outlined on the brand site.<\/strong><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-14 kt-pane5840_d4ac0e-02\" id=\"social\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Social Media and LCD Design Templates<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>We have introduced new <a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/EmpSLL-BkXtHtC_YomzurfkBo5642PrinxKd5SKG3PgyGg?e=yNrdj1\">templates<\/a> to assist you with incorporating the brand into social media posts for Instagram, LinkedIn, Facebook and X. We are also introducing LCD templates to ensure brand alignment.&nbsp; These templates are available in PowerPoint, InDesign and Photoshop to make them accessible to the entire community. y. <\/p>\n\n\n\n<p>For <strong>social media<\/strong>, you can access your LinkedIn headers <a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/EstV4Nq014dDhFZEfRIj_s0BfoL_Aywn7MKWYjdTJvVdgA?e=zSNNik\">here.<\/a><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-11 kt-pane5840_cac3b1-85\" id=\"assets\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Video Assets<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h2 class=\"wp-block-heading\">Video&nbsp;Bumpers<\/h2>\n\n\n\n<p>Bumpers, also known as intro and outro videos, are short (usually 10 seconds or less) clips that typically show the brand or organization that your video represents. It includes your logo and name with graphics and music playing in the background, as well as a link to your website.<\/p>\n\n\n\n<p>You can access your custom Faculty video bumper <a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/ElWuqOiofyZDpAOTQfp8JNIB9cSVcERgAsDqhqk00yFiVg?e=FedA2z\">here<\/a>. <\/p>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane5840_e8b8e4-11\" id=\"assets\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Document Templates<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h2 class=\"wp-block-heading\">Report Cover Templates<\/h2>\n\n\n\n<p>In order to assist the community with branding for annual reports and other documents, we have created cover templates. Please find your template <a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/Eqs5FeC7icJDn8kENfO536kBxpKim91yMhCeBUGaooCByw?e=fhFlZS\">here.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PowerPoint Templates<\/h2>\n\n\n\n<p>Designed with the your Faculties colours and fonts embedded for ease of use, this template can be customized. Template files are available in a widescreen (16:9) format and can be accessed <a href=\"https:\/\/yuoffice.sharepoint.com\/:p:\/s\/YORK-CPA-UniversityBrandMarketing\/EZ306g9KXEhJpjdo97Y0uuoBE697wk42rK_77GZ85xMB1w?e=Bdkj9K\">here<\/a>.<\/p>\n\n\n\n<p><strong>Please note that you no longer need to download the templates for PowerPoint, Word and Excel! Simple open a new document and select the 快播视频 option and you are set.<\/strong><\/p>\n\n\n\n<p>This PowerPoint template is AODA compliant but you will need to do your part by making accessibility part of your routine (ie. create the document using master slides etc).&nbsp; To find out how to create accessible PowerPoint presentations&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/support.microsoft.com\/en-us\/office\/make-your-powerpoint-presentations-accessible-to-people-with-disabilities-6f7772b2-2f33-4bd2-8ca7-dae3b2b3ef25?ui=en-us&amp;rs=en-us&amp;ad=us\" target=\"_blank\">click here<\/a><\/p>\n\n\n\n<p>For accessible alternative text images to copy and paste into your PowerPoint presentation, download&nbsp;<a href=\"https:\/\/yuoffice.sharepoint.com\/:p:\/s\/YORK-CPA-UniversityBrandMarketing\/Ed5tQgxFzZBHqbmrrfbfjWABJ4TLUGAVOtI4a0AQqLzhlQ?e=enN40f\">here<\/a>&nbsp;(.pptx).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digital Letterhead<\/h2>\n\n\n\n<p>Located <a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/Ekb6bflSlApEkth-wFmKYY8BoosK-VKJmdYrTzkVXeimIg?e=FNeMkg\">here<\/a><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-8 kt-pane5840_66ece8-20\" id=\"headers\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Headers<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h2 class=\"wp-block-heading\">Email and Social Headers<\/h2>\n\n\n\n<p>Email marketing is an effective way to communicate with your subscribers and your overall target audience as a whole. Start your email off strong by using York branded email headers so that it is instantly recognized, making a good first impression. Also when composing your email, be sure it aligns with York's brand positioning. Visit the&nbsp;<a href=\"https:\/\/www.yorku.ca\/brand\/py_community_area\/using-the-brand\/messaging-guide\/\">Messaging Guide&nbsp;<\/a>page for more information.<\/p>\n\n\n\n<p>You can access your Faculty custom email header <a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/Ev60J61R2mlCvPXp-0QYjE4Bq143FOS2orplAdODHD7EzA?e=an3wiv\">here<\/a>.<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-9 kt-pane5840_051486-18\" id=\"logo\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Logo &amp; Colours<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h2 class=\"wp-block-heading\">Logo<\/h2>\n\n\n\n<p>You can obtain your flexible suite of Faculty logo files <a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/EkPVIVM6MRNHqQSYWPcl5OUBvzhGPgAoWDOtkcPWiowLfQ?e=3ugh7Y\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Faculty Accent Colours<\/h2>\n\n\n\n<p>A secondary palette representing York\u2019s individual Faculties provides the opportunity for&nbsp;greater expression and consistency within&nbsp;the&nbsp;York&nbsp;brand.&nbsp;Inspired by the campus, each colour&nbsp;has been chosen for&nbsp;the way it works in harmony with York Red and its&nbsp;connection to the message of positive change that the University&nbsp;exudes.<\/p>\n\n\n\n<p>The usage of these Faculty accent colours is&nbsp;<strong>reserved for Faculty only<\/strong>&nbsp;and has standards around&nbsp;<a href=\"https:\/\/yuoffice.sharepoint.com\/:b:\/s\/YORK-CPA-UniversityBrandMarketing\/Eeuj5RsgghNJp-0wUz6bXZQBUTm1CQbfx1jzVTWItyvMbg?e=SeHB4V\">proportionality<\/a>&nbsp;so as to not overpower the main York palette. <\/p>\n\n\n\n<p>Your Faculty accent colour files can be accessed <a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/EvTwO-YMiRhHt7i773W3s2kBiRyttxmgcvj-Gg9u8oZsEQ?e=VLTT92\">here<\/a>.<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-10 kt-pane5840_21c65c-0d\" id=\"zoom\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Zoom Backgrounds<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h2 class=\"wp-block-heading\">Using your custom background<\/h2>\n\n\n\n<p>To help with move to online classes and video conferencing, 快播视频 developed a series of custom Zoom backgrounds to use.<\/p>\n\n\n\n<p>You can download your Faculty <strong>custom zoom background<\/strong> <a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/EkNsI270IrREoEdUty5ntvMBEwTXMzlF_4FHwJVP5ehmYA?e=AUFzQk\">here<\/a>.<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-12 kt-pane5840_e18101-ff\" id=\"resources\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Guidelines<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h2 class=\"wp-block-heading\">Guidelines<\/h2>\n\n\n\n<p>See below for a listing of additional guidelines;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/Eh3zGvTiNcpMsTRED1z-UdsBBuz4VloBPzm5UGq3SFxKDw?e=3wEgjh\">Signatur<\/a><a href=\"https:\/\/www.dropbox.com\/sh\/28nid6i6pmn3m8k\/AAA7VcGytZURp_VpHpP6wN2na?dl=0\">es<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/yuoffice.sharepoint.com\/:f:\/s\/YORK-CPA-UniversityBrandMarketing\/EtDF_sQz3mtCiy04NgJjFxcBOQfQa0aDp71qMgMoqP05JQ?e=Oxpmug\">Style guide<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns social-bar-block is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"h6 text-white text-center wp-block-heading\">Connect with 快播视频<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-social-links aligncenter my-2 is-style-default is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/www.twitter.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/school\/167012\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/user\/YorkUniversity\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Everything is rooted in our brand strategy. There can only be one brand promise and strategy across the institution.&nbsp; In writing, messaging or adapting your positioning, you must express your area's uniqueness while staying true to the brand positioning. Each Faculty has a unique expression of the brand strategy and ladders up for consistent, authentic [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":5092,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0,"footnotes":""},"tags":[],"class_list":["post-5840","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"akolade","author_link":"https:\/\/www.yorku.ca\/brand\/author\/akolade\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/5840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/comments?post=5840"}],"version-history":[{"count":32,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/5840\/revisions"}],"predecessor-version":[{"id":12382,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/5840\/revisions\/12382"}],"up":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/5092"}],"wp:attachment":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/media?parent=5840"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/tags?post=5840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}