  {"id":7258,"date":"2023-06-28T09:39:52","date_gmt":"2023-06-28T13:39:52","guid":{"rendered":"https:\/\/www.yorku.ca\/branddev\/?page_id=7258"},"modified":"2023-10-11T15:27:13","modified_gmt":"2023-10-11T19:27:13","slug":"social-media","status":"publish","type":"page","link":"https:\/\/www.yorku.ca\/brand\/support\/training\/social-media\/","title":{"rendered":"Social Media Training"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p>Social Media continues to be a great way to connect, engage, reach and interact with your key target audiences. It builds community and reaches them in a organic way while providing valuable content they are interested in. However the medium has grown exponentially since its' inception, and it continues to evolve. You cannot just add a poster to a channel and expect to get results, social media management requires thought, strategy, and expertise to do it properly so your content is served to the right audience, at the right time, on the right channel. Below you will find a selection of internal and external curated training videos to give you the foundational skills to leverage social media. <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"text-uppercase h5 wp-block-heading\">Quick Links<\/h2>\n\n\n\n<ul class=\"list-unstyled wp-block-list\"><li><a href=\"https:\/\/www.yorku.ca\/brand\/brand-building-blocks\/training\/social-media-advertising\/\">Social Media Advertising Training <\/a><\/li><li><a href=\"https:\/\/www.yorku.ca\/brand\/using-the-brand\/social-media\/\">York Social Media Best Practices<\/a><\/li><li><a href=\"https:\/\/www.yorku.ca\/brand\/assets-downloads\/templates\/\">Branded Social Assets<\/a><\/li><li><a href=\"https:\/\/www.yorku.ca\/brand\/assets-downloads\/photo-library\/\">Image Collection<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/learning\/me?u=2174970\" target=\"_blank\">LinkedIn Learning<\/a> (Additional Training)<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.3%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is Social Media Marketing? | Social Media Marketing Tutorial for Beginners 2023 | Simplilearn\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/sUIRQXLzpP4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.6%\">\n<h2 class=\"wp-block-heading\">Before getting started<\/h2>\n\n\n\n<p>There is so much to explore and discover with social media. The opportunities seem almost endless and the ways to reach your audience the same. However before getting trained on how to post content on each channel it is critical to understand the nigger picture. Once you know that your entire social strategy can ladder up to your vision and your posting can match that objective. <\/p>\n\n\n\n<p class=\"text-uppercase font-weight-bold\"><a href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-marketing-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the basics of creating a social media strategy<\/a><\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Social Media Training Path<\/h2>\n\n\n\n<p><em>Some training videos are provided by <a href=\"https:\/\/lil.info.yorku.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Learning<\/a>. To access these opportunities you must <a href=\"https:\/\/www.linkedin.com\/checkpoint\/enterprise\/login\/2174970?application=learning\" target=\"_blank\" rel=\"noreferrer noopener\">login via your Passport York credentials<\/a>. <\/em><\/p>\n\n\n<style>.kt-accordion-id_7b8e16-c2 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id_7b8e16-c2 .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id_7b8e16-c2 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 767px){.kt-accordion-id_7b8e16-c2 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id_7b8e16-c2 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_7b8e16-c2 kt-accordion-has-10-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"true\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_69e3ec-1c\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">1 - Social Media Basics<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Social media never stands still and neither can a social media strategy. In this course, veteran marketer and Silicon Valley top voice Anke Audernaut demonstrates the most up-to-date approach businesses are using to find new customers and grow their brands. Learn how to plan a social media presence, properly participate on social media channels, and create a robust content plan.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/learning\/introduction-to-social-media-strategy\/using-social-media-to-grow-your-business?u=2174970\" target=\"_blank\" rel=\"noreferrer noopener\">Begin the Social Media Basics Training<\/a><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane_6d837a-2d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">2 - Social Media Management<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Social media marketing is a worthwhile investment and a useful business tool, but how can you make it work for you? In this course, marketing consultant Brian Honigman guides you through what you need to know. Learn how to develop a plan to guide your social media activities. Find out how to use reporting to better direct future social media activities and demonstrate your results to stakeholders. Explore the value of crafting personas, choosing the right social networks, and publishing engaging social content.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/learning\/social-media-marketing-foundations-22309474\/what-is-social-media-marketing?u=2174970\" target=\"_blank\" rel=\"noreferrer noopener\">Begin the Social Media Management Training<\/a><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane_6552a3-34\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">3 - Social Media Storytelling<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Social media stories are a fun and low-cost way to connect with customers. In this course, digital marketing and social media expert Martin Waxman outlines key steps for leveraging social media stories to engage your customers. Martin shows you how to plan your social media stories, use storyboards, produce your stories, and employ features like augmented reality, stickers, and GIFs. He also details promoting your stories, including how to accurately budget for them.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/learning\/social-media-stories-creative-strategies-and-tips\/use-social-media-stories-to-market-your-brand?u=2174970\" target=\"_blank\" rel=\"noreferrer noopener\">Begin the Social Media Storytelling Training<\/a><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane_0029df-e5\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">4 - Social Media Design<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Each platform has a different type of design required optimize results. However when you also add on the requirement to leverage the York brand within your content, it can get tricky. Here are some easy ways you can learn to adapt the York brand within your social content. <\/p>\n\n\n\n<p>Watch the Social Design Best Practices Video:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Social Design Best Practices\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/H5Lhkn91MeI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane_e01e80-e5\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">5 - Social Media Accessibility <\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Social media accessibility is the practice of designing and developing social media content and posts that provide a smooth, inclusive experience for everyone. At ¿ì²¥ÊÓÆµ we aim to make our content as inclusive as possible. Each platform has special features that allow you to ensure everyone can interact with your content and not feel left out. <\/p>\n\n\n\n<p>Watch the Social Media Accessibility Video: <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Social Media &amp; Accessibility Training\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/HE_8JLAuEEw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-8 kt-pane_762e2c-b5\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">6 - Collaborating on Social Media <\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Once you have a understanding of how to post on social media you must also learn how to be part of a community and have other institutional channels work together to share key messages. At York there are over 200 social channels, and that creates a lot of noise for our target audiences. Knowing how to interact with the various channels and get your content seen by the right audience is critical to channel growth and success. <\/p>\n\n\n\n<p>Watch the Best Practices for Social Media Collaboration Video: <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Best Practices for Collaborating on Social Media\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/i_k_VoWLdM4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-9 kt-pane_041d88-56\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">7 - Additional Readings to Discover (Optional)<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/blog.hootsuite.com\/social-media-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">21 Social Media Best Practices to Follow in 2023<\/a><\/li><li><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Developing a Social Media Strategy<\/a><\/li><li><a href=\"https:\/\/www.socialmediatoday.com\/news\/11-ways-to-grow-your-social-media-audience\/570984\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tips to grow an engaged audience on social media<\/a><\/li><li><a href=\"https:\/\/sproutsocial.com\/insights\/facebook-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 Fundamental Facebook best practices to grow your presence faster<\/a><\/li><li><a href=\"https:\/\/sproutsocial.com\/insights\/linkedin-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn best practices for marketing professionals<\/a><\/li><li><a href=\"https:\/\/www.rivaliq.com\/blog\/top-10-twitter-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top 10 Twitter Best Practices for 2023<\/a><\/li><li><a href=\"https:\/\/blog.hootsuite.com\/instagram-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">25 Instagram Best Practices for Faster Growth<\/a><\/li><\/ol>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group border-lg border-primary p-4\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-medium-font-size\">Congratulations, if you have completed the six training videos (and read the optional readings) you are now ready to begin posting content! Please note that Social Media Marketing is a consistently changing skillset. From new channel features, to new best practices, what was current five years ago is often different today. We encourage you to continue to learn and test new features on all platforms so you stay at the cutting edge and get your content as optimized as possible. <\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover has-background-dim-40 has-background-dim imagecta-block full-width\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"768\" class=\"wp-block-cover__image-background wp-image-5317\" alt=\"\" src=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2021\/08\/calumet_cherry-blossoms2.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2021\/08\/calumet_cherry-blossoms2.jpg 1152w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2021\/08\/calumet_cherry-blossoms2-300x200.jpg 300w, https:\/\/www.yorku.ca\/brand\/wp-content\/uploads\/sites\/386\/2021\/08\/calumet_cherry-blossoms2-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1152px) 100vw, 1152px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"container text-white has-large-font-size\"><a href=\"https:\/\/www.yorku.ca\/brand\/brand-building-blocks\/training\/social-media-advertising\/\">Looking to levergae paid social media advertising? Learn More <i class=\"fas fa-chevron-right\"><\/i><\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns social-bar-block is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"h6 text-white text-center wp-block-heading\">Connect with ¿ì²¥ÊÓÆµ<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-social-links aligncenter my-2 is-style-default is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/www.twitter.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/school\/167012\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path 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s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Social Media continues to be a great way to connect, engage, reach and interact with your key target audiences. It builds community and reaches them in a organic way while providing valuable content they are interested in. However the medium has grown exponentially since its' inception, and it continues to evolve. You cannot just [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":5576,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","ngg_post_thumbnail":0,"footnotes":""},"tags":[],"class_list":["post-7258","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"jmiller4","author_link":"https:\/\/www.yorku.ca\/brand\/author\/jmiller4\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/7258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/comments?post=7258"}],"version-history":[{"count":8,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/7258\/revisions"}],"predecessor-version":[{"id":8833,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/7258\/revisions\/8833"}],"up":[{"embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/pages\/5576"}],"wp:attachment":[{"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/media?parent=7258"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yorku.ca\/brand\/wp-json\/wp\/v2\/tags?post=7258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}