快播视频\u2019s brand narrative, Positive Change, exudes hope, optimism, action and inclusivity. To establish a strong relationship with our audiences, our content must consistently communicate these attributes, across all channels, online and offline.<\/p>\n\n\n\n
More than ever, audiences want to make an emotional connection with the brands they follow or engage with. You need to know your target audiences and how to make that content resonate. Most importantly, speak directly to them \u2013 not at or past them.<\/p>\n\n\n\n
Your tone should encapsulate all that your audiences value, while maintaining consistency with the York brand and its writing style guidelines.<\/p>\n\n\n\n
Using consistent messaging strategies and writing style are important parts of building and maintaining the University brand; they are a reflection of our culture. By following these guidelines correctly and consistently, readers will grow to trust in our content and its association with York.<\/p>\n\n\n\n
Use this Messaging Guide to help demonstrate York\u2019s brand narrative in a variety of creative ways and determine the best content choices for your audience.<\/p>\n\n\n\n
Use this Writing Style Guide to find standards for spelling, capitalization, abbreviation, punctuation, formatting, use of titles and more.<\/p>\n\n\n\n