{"id":35147,"date":"2021-07-16T14:03:30","date_gmt":"2021-07-16T18:03:30","guid":{"rendered":"https:\/\/www.yorku.ca\/researchdev\/2021\/07\/16\/schulich-study-examines-how-supply-disruption-influences-supplier-selection-2\/"},"modified":"2025-01-30T12:11:35","modified_gmt":"2025-01-30T17:11:35","slug":"schulich-study-examines-how-supply-disruption-influences-supplier-selection-2","status":"publish","type":"post","link":"https:\/\/www.yorku.ca\/research\/2021\/07\/16\/schulich-study-examines-how-supply-disruption-influences-supplier-selection-2\/","title":{"rendered":"Schulich study examines how supply disruption influences supplier selection"},"content":{"rendered":"\n<p><strong><em>A new study from 快播视频\u2019s Schulich School of Business has found that irrational feelings of guilt can play a larger than suspected role when it comes to selecting suppliers.<\/em><\/strong><\/p>\n\n\n\n<p>The study, titled \u201cSupplier Selection in the Aftermath of a Supply Disruption and Guilt: Once Bitten, Twice (Not So) Shy,\u201d showed that sourcing professionals who were responsible for selecting a supplier that had caused a supply disruption were more likely to recommend a higher-risk, higher-reward supplier next time around.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.yorku.ca\/research\/wp-content\/uploads\/sites\/848\/2025\/01\/Johnny-e1568136107952-768x975-2.jpg\" alt=\"\" class=\"wp-image-25241\" width=\"290\" height=\"368\"\/><figcaption>M. Johnny Rungtusanatham<\/figcaption><\/figure><\/div>\n\n\n\n<p>The study, which is forthcoming in the journal&nbsp;<em>Decision Sciences<\/em>, was co-authored by&nbsp;<a href=\"https:\/\/schulich.yorku.ca\/faculty\/manus-johnny-rungtusanatham\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M. Johnny Rungtusanatham<\/strong><\/a>, Canada Research Chair in Supply Chain Management at the Schulich School of Business, together with Thomas J. Kull and Mikaella Polyviou from the W.P. Carey School of Business at Arizona State University.<\/p>\n\n\n\n<p>As part of the study, the researchers invited sourcing professionals to participate in an experiment in which they were asked to choose between two suppliers for a new outsourcing opportunity following a consequential supply disruption for a different, previously outsourced component. Analyses of the experimental data revealed the following: sourcing professionals who were responsible for selecting the previously outsourced component that resulted in a supply disruption felt guilty and this guilt motivated them to recommend a higher-risk, higher-reward supplier over a lower-risk, lower-reward supplier.<\/p>\n\n\n\n<p>\u201cWith data, models, and checks-and-balances in place, it is easy to fall into the trap of viewing supplier selection as a purely rational decision, unaffected by past events,\u201d said Rungtusanatham. \u201cBut our research questions both premises. We should be mindful that decisions are still made by humans. To reduce exposure to future supply disruption risks, sourcing firms must ensure that the selection of a higher-risk, higher-reward supplier over other lower-risk, lower-reward options by a human decision-maker is not due to guilt over his or her previous supplier decision gone awry.\u201d<\/p>\n\n\n\n<p>Supplier selection remains a critical decision for effective supply management, added Rungtusanatham. \"While there is plenty of advice on how to select suppliers, the task of supplier selection is not foolproof,\u201d said Rungtusanatham. \u201cOur research shows that once bitten by a disrupted supplier, sourcing professionals are not 'twice shy' about favouring riskier, more advantageous suppliers for new sourcing opportunities.\u201d<\/p>\n\n\n\n\n\n<p><em>Courtesy of YFile.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new study from 快播视频\u2019s Schulich School of Business has found that irrational feelings of guilt can play a larger than suspected role when it comes to selecting suppliers. The study, titled \u201cSupplier Selection in the Aftermath of a Supply Disruption and Guilt: Once Bitten, Twice (Not So) Shy,\u201d showed that sourcing professionals who [&hellip;]<\/p>\n","protected":false},"author":455,"featured_media":35150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[6234,39,103,5968],"tags":[],"class_list":["post-35147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-journals-and-publications-research-publications","category-news","category-research-publications","category-schulich-school-of-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schulich study examines how supply 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