  {"id":342,"date":"2020-06-12T16:00:17","date_gmt":"2020-06-12T20:00:17","guid":{"rendered":"https:\/\/cpa.apps01.yorku.ca\/?page_id=342"},"modified":"2025-08-13T12:07:13","modified_gmt":"2025-08-13T16:07:13","slug":"communications-public-affairs","status":"publish","type":"page","link":"https:\/\/www.yorku.ca\/unit\/cpa\/","title":{"rendered":"Communications &amp; Public Affairs"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size\">The Communications &amp; Public Affairs Division (C&amp;PA) is responsible for enhancing and protecting 快播视频's brand and reputation.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The division provides strategic advice and counsel to 快播视频 senior management; develops and implements internal and external communication plans; manages media and public relations, strategic brand marketing and institutional advertising; and develops and maintains strong working relationships with key constituency groups.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading has-very-dark-gray-color has-text-color\">Quick Links<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/yfile.news.yorku.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">YFile<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.yorku.ca\/brand\/\">Brand Website<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.yorku.ca\/digitalexperiencehub\/\">Digital Experience Hub<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.yorku.ca\/unit\/cpa\/the-magazine\/\" target=\"_blank\" rel=\"noreferrer noopener\">The 快播视频 Magazine<\/a><\/li>\n\n\n\n<li><a aria-label=\"undefined (opens in a new tab)\" href=\"https:\/\/www.yorku.ca\/about\/social-media-directory\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social Media Directory<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/news.yorku.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">News @ York<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group grey-bg-block has-very-light-gray-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading border-top mb-4 pt-2\">At a Glance<\/h2>\n\n\n\n<div class=\"wp-block-columns infographics-block card-deck is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bg-primary-2 text-white p-4 mb-2 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.yorku.ca\/unit\/cpa\/wp-content\/uploads\/sites\/9\/2020\/06\/Star_ow_rgb_x2.png\" alt=\"\" class=\"wp-image-9000001328\" style=\"width:56px;height:60px\"\/><\/figure>\n\n\n\n<p class=\"mb-0\">6 Industry Awards in digital marketing, social media, writing, design, videography, and advertising in 2024\/25<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column bg-primary-2 text-white p-4 mb-2 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.yorku.ca\/unit\/cpa\/wp-content\/uploads\/sites\/9\/2020\/06\/ArrwFo_ow_rgb_x2.png\" alt=\"\" class=\"wp-image-9000001293\" style=\"width:44px;height:60px\"\/><\/figure>\n\n\n\n<p class=\"mb-0\">Multiple awards and mentions at the National Magazine Awards \u2013 B2B division<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column bg-primary-2 text-white p-4 mb-2 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.yorku.ca\/unit\/cpa\/wp-content\/uploads\/sites\/9\/2020\/06\/ArrwUp_ow_rgb_x2.png\" alt=\"\" class=\"wp-image-9000001297\" style=\"width:53px;height:60px\"\/><\/figure>\n\n\n\n<p class=\"mb-0\">Ranked top five in both Instagram and TikTok followers among Ontario Universities<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column bg-primary-2 text-white p-4 mb-2 is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.yorku.ca\/unit\/cpa\/wp-content\/uploads\/sites\/9\/2020\/06\/Audio_ow_rgb_x2.png\" alt=\"\" class=\"wp-image-9000001299\" style=\"width:64px;height:60px\"\/><\/figure>\n\n\n\n<p class=\"mb-0\">60k annual unique media stories featuring York Faculty and community experts<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.3%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"733\" src=\"https:\/\/www.yorku.ca\/unit\/cpa\/wp-content\/uploads\/sites\/27\/2021\/02\/DorxTqfWwAAtPvk.jpg\" alt=\"hands holding a red circle\" class=\"wp-image-13037\" style=\"width:350px;height:250px\" srcset=\"https:\/\/www.yorku.ca\/unit\/cpa\/wp-content\/uploads\/sites\/27\/2021\/02\/DorxTqfWwAAtPvk.jpg 1000w, https:\/\/www.yorku.ca\/unit\/cpa\/wp-content\/uploads\/sites\/27\/2021\/02\/DorxTqfWwAAtPvk-300x220.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.6%\">\n<h2 class=\"wp-block-heading\" id=\"stratcomm\">Strategic &amp; Internal Communications<\/h2>\n\n\n\n<p>C&amp;PA\u2019s Strategic Communications unit works with divisions and Faculties to develop and implement strategic, internal and external communication plans in support of York's academic mission and strategic priorities.<\/p>\n\n\n\n<p>The unit is also responsible for the publication of York\u2019s alumni publication, <a href=\"https:\/\/magazine.yorku.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The 快播视频 Magazine<\/em><\/a>, and&nbsp;<a href=\"http:\/\/yfile.news.yorku.ca\/\"><em>YFile<\/em><\/a>, York\u2019s electronic newsletter for faculty and staff.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.3%\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/cpa.apps01.yorku.ca\/wp-content\/uploads\/2020\/06\/YorkU-Letters-Vari-4-1024x683.jpg\" alt=\"york sign in commons\" class=\"wp-image-11829\" style=\"width:350px;height:250px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.6%\">\n<h2 class=\"wp-block-heading\" id=\"mcs\">University Brand &amp; Marketing<\/h2>\n\n\n\n<p>A consistent and compelling brand is essential to enhancing reputation.&nbsp; Our unit leads the University\u2019s visual and written expression of <a href=\"http:\/\/yorku.ca\/brand\" target=\"_blank\" rel=\"noreferrer noopener\">the brand<\/a> at the institutional level, creating high impact pan-University advertising campaigns, web optimization strategies, social content creation, and tools\/templates for the York community to ensure break through.&nbsp;It is only through a highly collaborative working relationship with Faculties and divisions across the University that we ensure our proactive strategies are delivering on our University Academic Plan (UAP) objectives and shared promise of creating positive change for our students, communities and the world around us.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.3%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.yorku.ca\/unit\/cpa\/wp-content\/uploads\/sites\/27\/2021\/02\/news-on-phone-screen-scaled-1-1.jpeg\" alt=\"news website on phone\" class=\"wp-image-13033\" style=\"width:350px;height:250px\" srcset=\"https:\/\/www.yorku.ca\/unit\/cpa\/wp-content\/uploads\/sites\/27\/2021\/02\/news-on-phone-screen-scaled-1-1.jpeg 1000w, https:\/\/www.yorku.ca\/unit\/cpa\/wp-content\/uploads\/sites\/27\/2021\/02\/news-on-phone-screen-scaled-1-1-300x200.jpeg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.6%\">\n<h2 class=\"wp-block-heading\" id=\"mr\">Media Relations and External Communications<\/h2>\n\n\n\n<p>The&nbsp;Media Relations and External Communications&nbsp;team is 快播视频\u2019s point of contact for all media outlets. Media Relations supports York\u2019s central areas and faculties, and secures positive, front and centre coverage of&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/news.yorku.ca\/experts\/\" target=\"_blank\">experts<\/a>&nbsp;in news coverage. We provide timely and strategic support to faculty and staff, ensuring the University is well represented&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/news.yorku.ca\/\" target=\"_blank\">in the news<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.3%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/www.yorku.ca\/unit\/cpa\/wp-content\/uploads\/sites\/27\/2021\/02\/Laptop-on-desk-VERSION1.jpg\" alt=\"computer on desk\" class=\"wp-image-13042\" style=\"width:350px;height:250px\" srcset=\"https:\/\/www.yorku.ca\/unit\/cpa\/wp-content\/uploads\/sites\/27\/2021\/02\/Laptop-on-desk-VERSION1.jpg 1000w, https:\/\/www.yorku.ca\/unit\/cpa\/wp-content\/uploads\/sites\/27\/2021\/02\/Laptop-on-desk-VERSION1-300x200.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.6%\">\n<h2 class=\"wp-block-heading\" id=\"bi\">Business Intelligence &amp; Planning <\/h2>\n\n\n\n<p>C&amp;PA\u2019s Business Intelligence and Planning unit develops and supports technologies, applications, and practices for the collection, integration, analysis, and presentation of communication business information.&nbsp;&nbsp;Through the BI Framework and institutional communications reporting, it provides planning and development support to the Chief Communications and Marketing Officer and the pan-University Integrated Communications &amp; Marketing Council to further the strategic priorities of the University.&nbsp;In addition, it oversees the division\u2019s strategic planning process and administrative services.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns social-bar-block is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading h6 text-white text-center\">Connect with 快播视频<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-social-links aligncenter my-2 is-style-default is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/www.twitter.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/yorkuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/school\/167012\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/user\/YorkUniversity\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 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