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Founder Fundamentals EP 12: Leadership & Culture by Design with Prayalini Sathanantham

In this week’s episode of Founder Fundamentals, Prayalini Sathanantham, founder of Lianas Collective, joined to share how founders can intentionally shape leadership and culture from the very beginning of their business journey. Drawing from her experience in accounting, employee engagement, culture strategy, and organizational development, Prayalini unpacked why culture is not something that appears later […]

Founder Fundamentals EP 11: Build Your Startup Crew Through Passion, Purpose & Equity with Tanika McLeod

In this week’s episode of Founder Fundamentals, Tanika McLeod joined the community to share practical insights on how founders can build strong startup teams through passion, purpose, and equity. Drawing from her experience building and scaling a startup through multiple pivots, difficult funding moments, and eventual acquisition, Tanika unpacked what it really takes to find […]

Founder Fundamentals EP 10: To AI or not to AI with Moshe Mikanovsky

In this week’s episode of Founder Fundamentals, Moshe Mikanovsky, founder and product coach at Products for Good, joined the community to share practical insights on when founders should and should not build with AI. Drawing from his experience across software development, product management, startup coaching, and AI-powered product development, Moshe unpacked the difference between traditional […]

Founder Fundamentals EP 9: The Art of Pitching & Storytelling with Laura Gabor

In this week’s episode of Founder Fundamentals, Laura Gabor, founder of What in the Tech, joined the community to share practical insights on the art of pitching and storytelling. Drawing from her experience across startups, media, venture, and operations, Laura unpacked what makes a pitch effective, why storytelling matters in every founder conversation, and how […]

Founder Fundamentals EP 8: AEO is the New SEO

Search is changing quickly, and founders can no longer rely on traditional SEO alone to stay visible. In Episode 8 of Founder Fundamentals, Lydia Vijga, Co-Founder and CEO of DeckLinks, unpacked how answer engine optimization (AEO) is reshaping the way brands are discovered online. Drawing from her work in growth strategy, AI visibility, and search […]

Founder Fundamentals EP 7: Building a Brand on a Budget with Richard Berman

This episode of Winter Founder Fundamentals session was about Building a Brand on a Budget with Richard Berman. It explored one of the most misunderstood parts of early-stage growth: building a brand that earns trust and traction before spending heavily on marketing. Richard Berman, CEO of Verb Factory, drew from his background as a journalist-turned-marketer […]

Founder Fundamentals EP 5: Financial Planning & Strategy with Zahra Qureshi

This episode of Winter Founder Fundamentals session was about Financial Planning and Strategy with Zahra Qureshi. It explored one of the most underestimated parts of building a sustainable business: turning strategy into numbers early enough to avoid cash surprises and reactive decision-making. Zahra Qureshi, a CPA with 15 years of experience supporting small businesses, nonprofits, […]

Founder Fundamentals EP 4: Getting Your First 10 Customers with Agnes Lan

This Winter Founder Fundamentals session was about Getting Your First 10 Customers with Agnes Lan. It explored one of the most underestimated parts of early traction: learning how to sell before trying to scale. Agnes, framed early customer acquisition as a skills-building and clarity-building process, not a polished “funnel” exercise. With a background in engineering […]

Founder Fundamentals EP 3: Preparing Your Business for Tax Season with Saba Medghalchi

The third 2026 Winter Founder Fundamentals session was led by Saba Medghalchi, a tax and finance professional at YSpace who walked founders through one of the most stress-inducing parts of entrepreneurship: tax season. Rather than focusing on loopholes or aggressive optimization, Saba framed tax preparation as a clarity-building exercise. The session emphasized that most costly […]

Founder Fundamentals EP 2: Customer Discovery & Research with Judy Wong

The second 2026 Winter Founder Fundamentals session was led by Judy Wong, who guided founders through one of the most overlooked drivers of growth: customer discovery. Rather than treating research as a one-time task, Judy positioned discovery as an ongoing practice that helps founders reduce uncertainty, sharpen their positioning, and build offerings grounded in real […]